Read: 110+ best icebreaker questions for team building Present the problemĪll solutions start with a problem. But whatever you do, make sure it’s relevant to your audience. You could even start with a lighthearted joke to break the ice. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. Go formal for a business pitch or more casual for a fun event. Greet your audience in a way that’s appropriate for the occasion. Here are a few tips to keep in mind when introducing yourself to a new prospect. Body language is also an important part of a solid introduction, as is eye contact. But the more personal you can make it, the more natural your elevator pitch will seem. It could be as simple as stating your name and who you work for if those details apply. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.Īll good pitches start with a short introduction. Only the most recent and relevant details should be included. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business.
FINAL DRAFT EXAMPLE SCRIPT HOW TO
When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones-this is why knowing how to effectively communicate in the workplace is important in the first place. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. It really just depends on your medium and the audience’s eagerness to listen.īut what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. And in that case, you have very little time to get your message across-whether it’s text, video, or imagery. Your pitch opportunities will likely be to customers that come across your brand. When looking at pitch length based on industry, each one differs to some degree. So when it comes to a great elevator pitch, aim to keep it around 30 seconds-though the exact length can vary depending on your industry and what you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points.Ī study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. In most cases, it will depend on what it’s about and who you’re pitching. One of the biggest unknowns about creating sample elevator pitches is how long they should be. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. That makes preparing for your next pitch an important step in marketing both yourself and your company. That’s because there are many different types of pitches-from interviews to new business opportunities. In reality, most people have given an elevator pitch whether they realize it or not. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. But a pitch can also be your chance at making a real connection that you can use later down the road. First things first: What is an elevator pitch?Īn elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. You'll also learn about additional operational resources to keep your business running efficiently using team collaboration tools.
Whether it’s your first time or you’re a seasoned professional, our examples cover any situation you might find yourself in. We’ve put together 15 creative elevator pitch examples that will help you nail your next client meeting or virtual networking event.
So how do you pitch yourself during a job interview or client meeting with authenticity? But the reality is, people want to have meaningful conversations without the forced sales pitch. A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition.
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